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Excerpted
from Central
PA magazine, June 2007
A Message from the President
Next month’s issue of Central PA will look, and be, different. It’s been almost five years since we last looked at the magazine’s design, focus and branding approach. In the magazine world, that’s practically an eon.
Our goal is to give you, our readers, a handsome package for your favorite features and articles. For advertisers, we want Central PA to be their preferred showcase for their products, services and brand messages. For our staff and our organization, we want Central PA to be a tangible reflection of our commitment to this region — its people, its history and its many lifestyles.
So you’ll see some changes. The cover and logo have been redesigned and freshened. I think you’ll see a more open, contemporary look to the type and to the layout. We believe the cover will more effectively convey the contents of the book in this new approach.
The “front of the book” (as magazine types refer to the first group of pages) will highlight what’s new, what’s intriguing and what’s simply excellent. That could be local people, or new products or great new attractions or activities. The Thirty Days calendar section will be renamed Out and About. The events calendar will be more selective, providing more information on each highlighted event, while directing readers to the region’s most comprehensive listing — which is found at www.centralpa.org.
Some things won’t change — television and radio listings, for example, or the quality of the writing you’ve come to expect. The Phantom Diner will still swoop in with the latest intelligence from the tables of the region’s restaurants. There will be one “blast from the past,” however: The crossword will return.
In short, we plan to strengthen the key focus of Central PA: to have our readers feel like they’re neighbors — connecting them to each other through great writing, handsome photography and inventive graphics and design. As residents of Central PA, we share a special place. Together we honor its history, celebrate its leaders and puzzle over its problems. We want Central PA to be the magazine that chronicles what makes us happy and special, as well as what divides and distracts us. It’s a job that never ends, but which is worth doing — every month.
Meanwhile, in this month’s issue, we’ll report on how to make your investments do double duty: increase your net worth and improve the quality of life on our planet, too. That’s socially conscious investing. Food and cooking are perennial favorites with Central PA readers: This month (in addition to The Phantom) we’ll explore dining on a budget.
As always, we appreciate your comments. I can be reached at 800-366-9483, or via e-mail at kathleen_pavelko@witf.org.
Attention, College Students!
Get on-the-job training as an intern for WITF, Inc. Internships with WITF and Central PA magazine are résumé-building, unpaid academic experiences with flexible hours. We strongly prefer that internships be “for credit” or otherwise approved by or required by your school or university, and will accept résumés until the internship has been filled. Log on to www.witf.org for the complete descriptions of the following internships: communications, Central PA magazine editorial, ExplorePAhistory.com, Central PA magazine graphic design, human resources, marketing, sales promotions and advertising, technology and several departments in television production.
Supporting Your Values
People turn to WITF to find out about the past, to explore different values and beliefs, to know more about our physical environment, to enjoy the arts and to connect with our communities. Individuals, families, businesses and organizations express the priority and the value they place on lifelong learning through their financial support. WITF is a nonprofit organization, and your contribution provides us with the resources to pursue and realize the programming and projects you turn to WITF for. Contributing is easy, and there are many different ways you can impact your community. Visit us online at www.witf.org and click on the “Support WITF” link, or call us at 800-366-9483. We look forward to speaking with you!
Speakers of the House
The WITF Speakers’ Bureau is a list of WITF staff members who are on hand for speaking engagements at meetings, classrooms and other events, free of charge, with topics ranging from classical music to bias in the media. Visit the WITF Speakers’ Bureau online via www.witf.org or contact Jan McKnight, promotions manager, at 717-910-2940 or at jan_mcknight@witf.org for more information.
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© 2007 WITF Inc.
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